An official army family and MWR Site


Corporate Partnerships

Please visit the updated Corporate Partnerships page here.

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We offer on base sponsorship and advertising opportunities designed to provide a measurable return on investment for our select partners, while enhancing the quality of life for our military community. Partner with the on-base Sponsorship & Advertising Office today by calling 253-967-7942!


View 2020 Sponsorship & Advertising Opportunities (PDF, 3 MB)


•             JBLM’s economic impact on the region exceeds $9.2B per year1

      o       This includes $1.7B spent on retail, $246M on education, $974M on healthcare, and $560M on rental housing

•             17,700,000 vehicles drive through JBLM gates annually2

•             Washington’s 5th largest city by population3

•             Washington’s 2nd largest employer4


2 Directorate of Plans, Training, Mobilization, and Security Office Report, released 2017
Events Open to Sponsorship

Host a booth at our on-base events, and interact with our military community. Select events from the list below to reach your target demographic. We'll provide and set up your table(s) and chairs, arrange your base access passes for you and provide you with exclusive VIP tent access at our large events (a private area to take a break, grab complimentary food & drink, and recharge - because we'll keep you busy)! Give us a call at 253-967-7942, and let us know which events you're interested in attending. Welcome aboard!

Newcomers’ Orientation (Monthly | est. 400-900 attendees) One year of monthly welcome-aboard briefs at American Lake Conference Center. Reach the new military personnel and their Families before their buying habits are established. 2020 Dates: 13 January, 11 February, 17 March, 14 April, 12 May, 16 June, 14 July, 18 August, 15 September, 13 October, 17 November, 15 December

New Year’s Resolution Fitness Fair (Saturday, Jan. 11, 2020 | est. 300 attendees) Health expo & fitness class demonstrations held at Jensen Sports & Fitness Center

Wine & Jazz Festival (Saturday, February 15, 2020 | est. 400 attendees) An evening of live jazz music entertainment, delicious food and wine tasting at McChord Club.

Kids' Fest & Month of the Military Child Kick-Off (Thursday, April 2, 2020) | (est. 1,700 attendees) Games, crafts and entertainment for the kick off to the Month of the Military Child, held at MWR Fest Tent.

Easter Dash (Saturday, April 11, 2020 | est. 3,000 attendees) Festive Easter egg hunt with entertainment, eggs with prizes and the bunny hop; hosted at Cowan Stadium.

Retiree Appreciation Day (Friday, May 15, 2020 | est. 1,700 attendees) Our largest retiree event of the year, attendees receive information and updates on retiree services, including benefits, health and wellness, financial support and other activities and programs.

Armed Forces Day (Saturday, May 16, 2020 | est. 12,000 attendees and open to the public!) Carnival games, professional rides, Army Band performance, food and drink and military reenactors; held at McChord Air Force Base Heritage Hill.

Summer Reading Programs (June 15 - August 6, 2020 for Bookpatch and Grandstaff Libraries; June 23 – July 12 for McChord Library | est. 1,600 attendees) Hosted at both JBLM libraries, this summer program offers weekly programming, guest entertainment and prizes for participants. The finale attracts more than 800 attendees and will be hosted at the MWR Fest Tent.

Freedom Fest & Classy Chassis Car Show (Thursday, July 4, 2020 | est. 17,500 attendees and open to the public!) Fireworks, professional carnival, Army band performance, food & drink vendors at Cowan and Memorial Stadiums.

Seahawks Tickets Drawing Event (Est. August 2020 | est. 750 attendees) Our community enters to win the opportunity to buy discounted Seahawks tickets, and this event is the official drawing of names and a celebration event with free bowling for Families (LTS office is located at the bowling alley).

Outdoor Movie Night (Friday, June 19, 2020 at Holiday Park and Friday, July 17, 2020 at Shoreline Park| est. 400 attendees each) A popular movie is shown outdoors on our large, blow-up screen, complemented with themed craft activities, food and drink and prize opportunities for attendees. A quintessential summer event!

Single Service Member Day (Est. August 2020 | est. 1,250 attendees) A day for Service Members to enjoy a "work day" that's full of tournaments (eSports, traditional sports, carnival games and more), food and live entertainment at the Warrior Zone.

Oktoberfest (Saturday, Sept. 19, 2020 | est. 1,250 attendees) An event combining a beer festival with food vendors, live entertainment throughout the day and games for attendees! F-U-N!

Haunted House (October 2020, multiple weekends | est. 1,500 participants) Outdoor, walk-through haunt attraction, spanning across five acres at scary Shoreline Park! Don’t dare walk alone. This sponsorship also offers tabling opportunities at the ticket line.

Nightmare at Summer's Cove (October 24, 2020 | est. 1,500 attendees) A safe, on-base Halloween event for Families at Shoreline Park that combines a trunk-or-treat with a Zombie Apocalypse Run.

Harvest Fest (Est. November 2020 | est. 850 attendees) Celebrating autumn with crafts and activities for all military kids, hosted at Hillside Youth Center. Dressing up is encouraged!

Thanksgiving with the Troops (November 26, 2020 | est. 250 attendees) Join us as we proudly serve a Thanksgiving buffet to those who serve, hosted at the Warrior Zone.

Winterfest/Trees for Troops (Saturday, Dec. 5, 2020 | est. 1,250 attendees) Our winter holiday celebration event, including live youth dance performances, arts and crafts make-and-take activities, a visit from Santa and Trees for Troops in the parking lot for all attendees! Great Family event that is always well-attended.

Multiple Event Packages

Looking for a custom proposal?

Custom package options are always available. Give us a call today: +1(253)967-7942 or +1(253)966-2256, and we'll listen to your needs and create a custom annual sponsorship and advertising plan within your budget.

Military Family Support 2020

Exceptional Family Member Program, Annual Domestic Violence Conference, Family Readiness Group Symposium, Mission Resource/Deployment Expos and Volunteer Luncheon; includes tabling opportunities and logos on advertising.

Race Series Runs Annual Sponsorship 2020 (est. 3,000 participants) One year of themed runs open to military and public; includes tabling opportunity and logos on advertising and participant shirts. Also available: event backdrop logo, Snapchat event filter, sponsored boosted Facebook event posts, exclusive swag items, sponsored water stations and more.

Races include:

  • Shamrock ‘n’ Roll 1K/5K (Saturday, March 7, 2020)
  • Awareness Run (Saturday, April 4, 2020)
  • Down ‘n’ Dirty Mud Run 5K (Saturday, May 9, 2020)
  • Freedom Run 10-miler/1K/5K (Saturday, July 18, 2020)
  • Face Your Fears Run 1K/5K (Saturday, Oct. 24, 2020)
  • Turkey Trot 1K/5K (Saturday, Nov. TBA, 2020)
  •  Ugly Sweater 1K/5K (Saturday, Dec. 5, 2020)

Golf 2020
JBLM is home to two of the best courses in the Pacific Northwest. Sponsorship package includes tabling opportunities at MWR golf tournaments, logo exposure on youth golf advertisements, two tee-marker/bench sponsor ads, two range partition ads, two wrapped golf carts and your logo included on our course map board to show the community you are an annual sponsor.

Youth Sports Annual Sponsorship 2020 (est. 5,000 participants)
Our extensive annual youth sports program includes soccer, cheerleading, basketball, baseball and a partnership with the Special Olympics. Annual sponsorship includes your logo on all youth sports jerseys (soccer, basketball, baseball), and a fence banner package for consistent advertising of your brand at our fields, along with your logo on all youth sports advertisements throughout the year.

Warrior Zone 2020
Includes all UFC and PPV programming shown at the Warrior Zone, annual Super Bowl Party and holiday celebration events (Thanksgiving and Christmas).

Esports 2020
Be part of this year’s hottest new program! Targeted to reach Service Members 18-25 years old, the program offers your logo on swag for participants, opportunity to talk one-on-one, and logo exposure across all advertising, including the live streams on Mixer and Twitch! Events include: Jan 25 (Call of Duty: Modern Warfare); February 2 (Superbowl Party with Madden 20 tournament); March 14 (Apex Legends); April 18 (WWE 2K20); May 9 (Gears of War 5); June 20 (Street Fighter V); July 25 (Super Smash Bros); August 15 (League of Legends); September 12 (NBA 2K21); October 31 (Injustice 2); November 14 (FIFA 2K21); December 12 (Halo Infinite).

Samuel Adams Brewhouses 2020
Includes patio parties (Latin Night, Island Night, etc.), trivia nights, and karaoke nights. Target audience emphasizes senior enlisted and officer personnel.

Bowling 2020 Newly renovated lanes!
Both Lewis Main and McChord Field operate two state-of-the-art bowling facilities. Sponsorship includes logo placement on all bowling event advertisements for one year with option to host a booth at our bowling tournaments and a New Year’s Eve party. Package includes advertising slide on all bowling monitors (200,000+ games bowled per year). Additional options include wall wraps, floor decals and tabletop advertisements.

Libraries Sponsorship 2020
Includes sponsoring all reading programs (Teen Book Club, Adult Book Club, Story Times for Kids, Kids Book Club, Be Creative Girls Club and S.T.E.A.M. Makerspace workshops) with option to host booth in the library and have your logo on bookmarks distributed.

Outdoor Recreation 2020
Associate your brand with all advertisements of skeet & trap ranges, shooting ranges and weekly outdoor adventure trips, including boating, fishing, photography and outdoor adventures! Your tabling opportunities are provided at all Outdoor Recreation open houses and sale demo days.

Advertising Options


Poster frames are available in most every MWR facility. With one-month flight minimum, it's easy to reach a lot of people on base in a short period of time.

Fence Banners

With 17.7M vehicles through our gates each year, it's no wonder advertisers love our road-side banners. At 20'W and 4'H, you can make a HUGE impression!

LCD TVs with full-screen advertising

With more than 70 TVs in MWR facilities on base, this medium offers exceptional reach with locations including Parent Central, food courts, recreation centers, child care facilities and more (full list available on request).

Electronic Readerboards

Road-side electronic readerboards are at six gates and visible to everyone coming or going. Make a BIG impression with oversize text or a colorful advertisement.


Available on iOS and Android, the MWR app is everyone's pocket-sized guide to getting around base. Banner ads are available and can provide a direct link to your website or social media page.

Website Advertising (

We offer top rotating banner ads, right-side advertising (above the fold), and mini footer ads for great, measurable options for any budget.

Floor & Wall Decals

Consider a high-impact floor or wall wrap, available in most of our recreation facilities. Foot traffic numbers are readily available at each guest is required to actually scan their ID before entering the facility.

Custom Advertising

If you're seeking a creative outside-of-the-box way to advertise, we're listening! Let's discuss your options.