An official army family and MWR Site

COVID mitigation strategies, to include reduced capacity, mask requirements and physical distancing are required as outlined at:

Corporate Partnerships

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We offer on-base sponsorship and advertising opportunities designed to provide a measurable return on investment for our select partners, while enhancing the quality of life for our military community. Partner with the on-base Sponsorship & Advertising Office today by calling 253-966-2256!

View Sponsorship & Advertising Opportunities (PDF, 2 MB)

  • JBLM’s economic impact on the region exceeds $9.2B per year1
  • This includes $1.7B spent on retail, $246M on education, $974M on healthcare, and $560M on rental housing
  • 17,700,000 vehicles drive through JBLM gates annually2
  • Washington’s 5th largest city by population3
  • Washington’s 2nd largest employer4
1, accessed 3 January 2020
2 Directorate of Plans, Training, Mobilization, and Security Office Report, released 2017
3, accessed 3 January 2020
4, accessed 3 January 2020
Events Open to Sponsorship

As we continue to plan and operate, safety of our patrons and staff remains our highest priority. All events are subject to change in order to keep everyone safe, and that may
mean a change in time(s) or attractions, event cancellation, or other modifications.

Host a booth at our on-base events, and interact with our military community. Select events from the list below to reach your target demographic. We'll provide and set up your table(s) and chairs, arrange your base access passes for you and provide you with exclusive VIP tent access at our large events (a private area to take a break, grab complimentary food & drink, and recharge - because we'll keep you busy)! Give us a call at 253-966-2256, and let us know which events you're interested in attending. Welcome aboard!

NEW! Virtual Events
We now offer interactive, morale-boosting virtual events on our JBLM MWR Facebook page (36,000+ followers)! From our Bingo Night, and Photo Contests, to Trivia Nights, and online Fitness Competitions and Challenges - there's something for everyone in our military community. Annual package includes announcer recognition throughout the broadcasts, logo on all advertising materials across base, and opportunity for 30 second spot or informational slide on most online streams!

NEW! Newcomers Goodie Bags
5,000+/year | Locations Vary
Our famous goodie bags give new residents a strong WELCOME to JBLM! These bags are distributed at our weekly spouses brief (Waller Hall), Army brief (Carey Theater), and Air Force Brief (Bldg 100) as attendees walk in. These three separate events provide timely information to our newest residents. Include your premium swag item! Examples include branded water bottles, coffee cups, workout towels, gift certificates to your business, extreme coupons, and more.

NEW! Child & Youth Programs
Align your brand with on-base programs that support military families! Our popular and free parent and child activity centers provide a place to play, learn and network (birth - 5 y/o). Staff alternate between locations to serve both the Army and Air Force family communities. Sponsorship includes company branding both inside and outside of the building, logo on all advertising materials in print, on social media and web for one year!

New Year’s Resolution Fitness Fair  Est. 300 attendees. Health expo & fitness class demonstrations held at Jensen Sports & Fitness Center

Wine & Jazz Festival Est. 400 attendees. An evening of live jazz music entertainment, delicious food and wine tasting at McChord Club.

Kids' Fest & Month of the Military Child  Est. 1,700 attendees. Games, crafts and entertainment for the kick-off to the Month of the Military Child, held at MWR Fest Tent.

Easter Dash Est. 3,000 attendees. Festive Easter egg hunt with entertainment, eggs with prizes and the bunny hop; hosted at Cowan Stadium.

Armed Forces Day Est. 12,000 attendees and open to the public! Carnival games, professional rides, Army Band performance, food and drink and military reenactors; held at Cowan and Memorial Stadiums on Lewis Main.

Summer Reading Programs  Est. 1,600 attendees. Hosted at both JBLM libraries, this summer program offers weekly programming, guest entertainment and prizes for participants. The finale attracts more than 800 attendees and will be hosted at the MWR Fest Tent.

Fireworks & Food Trucks Est. 8,500 attendees. Fireworks and food & drink vendors at Cowan and Memorial Stadiums.

Seahawks Tickets Drawing Event Est. 750 attendees. Our community enters to win the opportunity to buy discounted Seahawks tickets, and this event is the official drawing of names and a celebration event with free bowling for Families (LTS office is located at the bowling alley).

Outdoor Movie Night Series Est. 400 attendees. Movies are shown outdoors on our large screen, complemented with themed craft activities, food and drink, and prize opportunities for attendees. Quintessential summer events!

Single Service Member Day Est. 1,250 attendees. A day for Service Members to enjoy a "work day" that's full of tournaments (eSports, traditional sports, carnival games and more), food and live entertainment at the Warrior Zone.

Oktoberfest Est. 1,250 attendees. An event combining a beer festival with food vendors, live entertainment throughout the day and games for attendees! F-U-N!

Haunted Crooked Road Est. 1,500 vehicles. Outdoor, drive-thru haunted attraction. This sponsorship also offers tabling opportunities at the ticket line.

Harvest Fest Est. 850 attendees. Celebrating autumn with crafts and activities for all military kids, hosted at Hillside Youth Center. Dressing up is encouraged!

Thanksgiving with the Troops Est. 250 attendees. Join us as we proudly serve a Thanksgiving buffet to those who serve, hosted at the Warrior Zone.

Holiday Parade Est. 2,500. Launched during the pandemic, this crowd favorite event isn't going anywhere! Opportunities available for sponsors and advertisers to join the parade line or provide goodies to pass out along the route.

Winterfest/Trees for Troops Est. 1,250 attendees. Our winter holiday celebration event, including live youth dance performances, arts and crafts make-and-take activities, a visit from Santa and Trees for Troops in the parking lot for all attendees! Great Family event that is always well-attended.

Multiple Event Packages

Looking for a custom proposal?

Custom package options are always available. Give us a call today:  +1(253)966-2256, and we'll listen to your needs and create a custom annual sponsorship and advertising plan within your budget.

Military Family Support

Volunteer Recognition Luncheon includes tabling opportunities and logos on advertising.

Race Series Runs Annual Sponsorship (est. 3,000 participants) One year of themed runs open to military and public; includes tabling opportunity and logos on advertising and participant shirts. Also available: event backdrop logo, Snapchat event filter, sponsored boosted Facebook event posts, exclusive swag items, sponsored water stations and more.

JBLM is home to two of the best courses in the Pacific Northwest. Sponsorship package includes tabling opportunities at MWR golf tournaments, logo exposure on youth golf advertisements, two tee-marker/bench sponsor ads, two range partition ads, two wrapped golf carts and your logo included on our course map board to show the community you are an annual sponsor.

Youth Sports Annual Sponsorship (est. 5,000 participants)
Our extensive annual youth sports program includes soccer, cheerleading, basketball, baseball and a partnership with the Special Olympics. Annual sponsorship includes your logo on all youth sports jerseys (soccer, basketball, baseball), and a fence banner package for consistent advertising of your brand at our fields, along with your logo on all youth sports advertisements throughout the year.

Be part of this year’s hottest new program! Targeted to reach Service Members 18-25 years old, the program offers your logo on swag for participants, opportunity to talk one-on-one, and logo exposure across all advertising, including the live streams on Mixer and Twitch! 

Libraries Sponsorship
Includes sponsoring all reading programs (Teen Book Club, Adult Book Club, Story Times for Kids, S.T.E.A.M. workshops, Summer Reading Program and Winter Reading Program) with option to host booth in the library and have your logo on bookmarks distributed.

Outdoor Recreation
Associate your brand with all advertisements of skeet and trap ranges, shooting ranges and weekly outdoor adventure trips, including boating, fishing, photography and outdoor adventures! Your tabling opportunities are provided at all Outdoor Recreation open houses and sale demo days.

Advertising Options


Poster frames are available in most every MWR facility. With one-month flight minimum, it's easy to reach a lot of people on base in a short period of time.

Fence Banners

With 17.7M vehicles through our gates each year, it's no wonder advertisers love our road-side banners. At 20'W and 4'H, you can make a HUGE impression!

LCD TVs with full-screen advertising

LCD TV Screens spread your message with incredible detail across 70+ LCD TV screens,
installed at high-traffic locations, food courts, and lobbies across Joint Base Lewis-McChord, Camp Murray, and Yakima Training Center.

Electronic Readerboards

Road-side electronic readerboards are at six gates and visible to everyone coming or going. Make a BIG impression with oversize text or a colorful advertisement.

Website Advertising 

We offer top rotating banner ads, right-side advertising (above the fold), and mini footer ads for great, measurable options for any budget.

Floor & Wall Decals

Consider a high-impact floor or wall wrap, available in most of our recreation facilities. Foot traffic numbers are readily available at each guest is required to actually scan their ID before entering the facility.

Custom Advertising

If you're seeking a creative outside-of-the-box way to advertise, we're listening! Let's discuss your options.


Please fill out the donation form to send JBLM a tax-deductible donation.

More Specialty Services

Armed Forces Day

Open to the public! Join us for military vehicle displays, entertainment and fair food at McChord's Heritage Hill.

May 21 11 am - 6 pm

Armed Forces Day

Open to the public! Join us for military vehicle displays, entertainment and fair food at McChord's Heritage Hill.

May 21 11 am - 6 pm

Memorial Day hours

May 30

Memorial Day hours

May 30